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Archive

10/9/2019
Signworks Uses Recycled Glass From Auto Windshields

9/26/2019
New Showroom Signage at Weatherguard Inc.

8/24/2019
Storage Mart

7/26/2019
What Makes Us Work: Heidi Claussen

6/13/2019
Methodist Mobile Mammogram Unit

5/31/2019
Signworks Connects with Completely Kids

4/25/2019
Building Signs in Omaha

4/4/2019
LaCasa West Project

3/21/2019
Nebraska Strong

2/27/2019
Building Signs in Omaha

2/25/2019
Signworks is Hiring an Estimator

2/18/2019
Signworks is Proud to Be Female-Led

1/27/2019
Building Signs in Omaha

1/21/2019
Is 2019 the Year for a New Sign?

12/21/2018
Building Signs in Omaha

12/16/2018
Capitol District Project

12/6/2018
Now Hiring—Sign Estimator

11/2/2018
Are Your Signs Ready for Daylight Saving Time?

10/26/2018
Wayne State School Spirit Signage & Graphics

9/19/2018
What Makes Us Work: Jason

8/16/2018
Reliable and safe sign service requires experienced and licensed sign operators.

8/2/2018
Building Signs in Omaha

7/5/2018
Signworks, Inc. in the News

6/28/2018
Business is important — family comes first

6/8/2018
Building Signs in Omaha

5/31/2018
Is Neon Back?

5/1/2018
Trust the Professionals at Signworks

4/30/2018
Building Signs in Omaha

3/20/2018
Signage Spring Cleaning

2/28/2018
Signworks Continues Equipment Upgrade with New Mimaki Printer

1/24/2018
Building Signs in Omaha

12/11/2017
Signworks Assists Revival of Business After Fire

12/4/2017
Building Signs in Omaha

11/10/2017
Burlington Rail & Commerce Building Testimonial

11/10/2017
Signworks Partners with Artist for Unique Wayne State Project

10/6/2017
Unique Diane's Tailoring Exterior Signage

9/29/2017
Building Signs in Omaha

8/16/2017
Back to School Signage

7/18/2017
Building Signs in Omaha

7/14/2017
Iconic Landmark Signage

5/15/2017
Another Reason to Work at Signworks

5/4/2017
Building Signs in Omaha

4/5/2017
Kiewit Innovation & Training Center Signage Testimonial

3/21/2017
"Legendary" Neon in Lincoln

3/8/2017
Signworks, Inc. – Proud to be Female Owned and Operated

2/6/2017
Unique, Stand-Out Signage for Metro Stars Gymnastics

1/18/2017
Building Signs in Omaha

12/23/2016
The Importance of Environmental Graphics

11/11/2016
Building Signs in Omaha

11/2/2016
Consistent Sign Branding at Marian High School

10/5/2016
Building Signs in Omaha

9/14/2016
Clarkson College Testimonial

8/24/2016
Building Signs in Omaha

8/16/2016
Host Coffee Service Testimonial

7/27/2016
Main Street Studios Testimonial

7/12/2016
Building Signs in Omaha

6/29/2016
The Importance of Brand Consistency

6/7/2016
Koley Jessen Testimonial

6/1/2016
A Historical District's Expansion in Midtown Omaha

5/11/2016
Re-Branding a Piece of History-Joslyn Castle

4/14/2016
Building Signs in Omaha

4/6/2016
Downtown's Coolest New Bar

3/11/2016
Welcoming OEA

3/10/2016
Prepping Your Business for CWS 2016

3/2/2016
Signworks Featured on the Channel 3 News

2/15/2016
Building Signs Omaha

2/3/2016
ICC Bowling Alley Featured in the OWH

1/21/2016
What Makes Us Work: Frank

1/11/2016
Signworks Featured in the Midland’s Business Journal

12/30/2015
Building Signs In Omaha

11/25/2015
Building Signs in Omaha

10/26/2015
Building Signs in Omaha

10/21/2015
Life Outside of the Cabinet

9/22/2015
Building Signs in Omaha

8/28/2015
Building Signs in Omaha

8/25/2015
Custom ADA Signage to Inspire Your Business

7/30/2015
Signworks Adds Vibrant Touches to Council Bluffs

7/10/2015
Signworks & Cubby's Downtown

6/26/2015
Building Signs in Omaha

6/9/2015
Signworks & the CWS

6/3/2015
The Cost-Effective Power of Professional Signage

5/27/2015
Signworks Visits the International Sign Expo

5/13/2015
Tattoo Testimonial

4/29/2015
Building Signs in Omaha

4/15/2015
Signs to Inspire Your Business

4/6/2015
Building Signs In Omaha

3/12/2015
Signworks Client Receives National Recognition

3/6/2015
What Makes Us Work: John

3/2/2015
Building Signs in Omaha

2/18/2015
Signworks and Popp Family to Add More Spice to One Pacific Place

2/9/2015
The Importance of Banners in Marketing

1/30/2015
Building Signs In Omaha

1/26/2015
Signworks Makes Its Mark on Highway 370

1/9/2015
Signworks Assists with Massive Blackstone District Expansion

12/23/2014
Building Signs in Omaha

12/17/2014
Brand Color & Paint Techniques

12/5/2014
Nostalgic Sign Renovation

11/19/2014
Interior Signage at Signworks

10/28/2014
Building Signs in Omaha

10/15/2014
The Accu-Bend Machine Revolutionizes Signworks

10/7/2014
Signworks in the News

10/2/2014
Environmental Graphics to Inspire

9/26/2014
Building Signs in Omaha

9/11/2014
Signworks in the News… Again!

8/25/2014
Building Signs in Omaha

8/12/2014
Signworks Makes the News

8/6/2014
What Makes Us Work: Pam

7/25/2014
What Makes Us Work: Rob

6/23/2014
11 Things To Consider When Purchasing A Sign For Your Business

6/9/2014
Building Signs in Omaha

5/9/2014
What Makes Us Work: Karen

5/1/2014
May your days...

4/25/2014
Neon at Signworks

4/22/2014
Everyday is Earth Day

4/15/2014
Building Signs in Omaha

3/19/2014
Signworks proud to team up with Heider College of Business

3/5/2014
Building Signs in Omaha

2/20/2014
Building Signs in Omaha

2/7/2014
Signworks plays role in greeting millions to Omaha

1/30/2014
More COR-TEN

1/10/2014
Signworking

1/3/2014
Building Signs in Omaha

12/11/2013
Building Signs in Omaha

11/25/2013
What Makes Us Work: Ric

11/4/2013
The Show Must Go On with a Smile

10/4/2013
Behind the Signs

9/20/2013
A Charming Union

9/12/2013
Since 1935

8/27/2013
A History of Neon

8/23/2013
Building Signs in Omaha

8/21/2013
What Makes Us Work: Bonnie

8/14/2013
Building Signs in Omaha

7/19/2013
Building Signs in Omaha

6/28/2013
Not your ordinary parking lot

6/12/2013
So long Roberts. Hello Hiland!

5/21/2013
What Makes Us Work: Jeff

5/10/2013
Signs of Progress

4/19/2013
Reclaimed Trees used for Main Identity Sign

4/15/2013
MBJ focuses on LED lighting

3/22/2013
Old Motel Sign Retrofitted as New Tattoo Studio Sign

3/6/2013
Silver Letters on Sterling Ridge

2/11/2013
Hello Again

1/16/2013
Environmental Graphics to Create a Mood

11/26/2012
A Nice Testimonial and Endorsement We Received

11/9/2012
Signworks--Major player at Aksarben Village

10/8/2012
A Sign Reconditioning Strategy

8/28/2012
For the Record

8/15/2012
Signworking

7/26/2012
Neon to LED--Optimize your sign

7/5/2012
Signworks in the news again!

6/27/2012
Alden's Vision Realized

6/6/2012
How to Make Brick Smile

5/18/2012
COR-TEN Steel for Signs

5/8/2012
The Reconnect

5/1/2012
A Time to Grow

5/21/2013

What Makes Us Work: Jeff

JEFFmain.jpg

This is Jeffrey Hayden

Jeff Hayden is vice president at Signworks and a third generation Signworks employee.  Jeff is a licensed Master Sign Erector and in June will be celebrating 40 years with Signworks.  Manufacturing quality custom signs requires a team that is led by someone that can face any challenge.  Jeff is the Lead Estimator but he is really the quarterback of our team.  His talents and duties stretch to all departments as he oversees every project that comes our way.  

Jeff says his responsibilities include “doing a little bit of everything – estimating, sales, purchasing, meeting with architects, engineers, managing some of the larger projects in the shop.”  Brainstorming and troubleshooting are two of his biggest strengths.  Jeff has the ability to think three dimensionally and build signs in his head before the concept even hits the drawing board.

Jeff is on the City of Omaha’s Sign Erection Examination Board – a group that meets to oversee and enforce sign codes and award journeyman and masters licenses. Currently the group is working to ensure that new sign codes match new technology and that LED integration and conversion from traditional neon happen effectively and efficiently.

Jeff’s Story

JEFFdesk.jpgJeff and Rob Tomanek, Sales Executive reviewing sign specifications.

We caught up with Jeff on a recent afternoon as he was working through several estimates with hard deadlines.  He took a moment to share some of his story.

Jeff’s tenure started at Signworks in 1973.  Back then it was Neon Products and located at 1331 Park Avenue in Omaha’s Field Club neighborhood.  He was a teenager when his mother dropped him off for a summer job.  He never left. “They had me doing all the dirty jobs” Jeff said. “I was cleaning the shop, hacking weeds in the alley, hauling stuff to the dump. But at the same time I was watching and learning.

It was an easy place for Jeff to be as his father Harry Hayden worked at Signworks too.  As time went on Harry became Jeff’s mentor and taught him about signs, the people and the company. “I started cutting plastic, fabricating metal and learning about electrical wiring.”

jeffsdad.jpgBack row from left, Signworks founders Dwight Hatcher and Elizabeth Hatcher. Jeff's Grandfather, Ben Hayden (back row, third from the left)

Jeff and Harry worked together for close to a decade until Harry retired.  Jeff’s grandfather, Ben, also worked many years at Signworks after World War II.

“I loved working with my Dad" said Jeff “It strengthened our relationship by being together every day. He taught me a lot.  I reported to the Shop Foreman and after the first year it was in my blood.  I determined that this was what I was going to do.

“I still believe the sign industry is a fascinating industry and I enjoy coming to work every day. Manufacturing signs has challenges that keep us on our toes but, as they say: the greater the challenge the greater the reward.  When I see one of our signs around town that started as a sketch and was built from scratch in our shop on a big exterior wall of a building, or a monument sign outside a local business – I feel rewarded.”

Which projects stand out?

JEFFFNBteetertotter.jpgFNB Teeter Totter Billboards.  Summer version (left).  Winter version (right).

FNB's Teeter Totter Billboard Campaign

The First National Bank (FNB) Teeter Totter Campaign stands out with Jeff as one of the most fun and unusual projects.  Jeff had this to say about the project: “The engineer said it wouldn’t work. I went ahead and designed and sketched the concept and it did work. The project had two life-size mannequins riding a teeter totter on a billboard.  We dressed them in regular fitting clothes but once winter came FNB got calls from concerned commuters insisting they needed winter coats. So we found clothing and went up and dressed them for our harsh Nebraska winters. There were six to eight billboards around the city as part of the project.  We even had to bring the mannequins down once to put new clothes on them.  Someone had climbed up one of the boards and actually took the clothes off one of the mannequins. After that we used some new hardware to prevent nudity.”

 

JEFFqwest.jpgQwest Center installation

Qwest Center Channel Letters

Jeff said the project that made him the proudest was when Signworks came together as a team to manufacture and install the Qwest Center exterior signs.  “How we made that one happen I still don’t know. We really pulled together, went until two or three in the morning for a few nights to meet the deadline.  Those letters and channels had thousands of feet of neon in them and they were built to last.”

 

JEFFhinky dinky.jpgHinky Dinky Supermarket Pylon Sign

Hinky Dinky Channel Letters

Another big campaign that Jeff remembers is Hinky Dinky Supermarket’s conversion of about 15 sets of channel letters for a group of stores they had just acquired.  It was a big conversion that had to be orchestrated to happen simultaneously. 

 

JEFFrobertsbillboard.jpgRoberts Milk Billboard (see Neon Products' crane truck installing the milk carton)

Roberts Dairy Billboard

One of Jeff’s favorite iconic signs created by Signworks (then Neon Products) was the Roberts Dairy billboard by Creighton University’s campus.

 

 JEFFsortinos.jpgJohnny Sortino's Pizza Pylon Sign at 78th & L Streets, Omaha, NE

Johnny Sortino's Pizza's Classic Neon Pylon Sign

One project that didn’t have a long life due to a building fire was the sign at Johnny Sortino’s Pizza at 72nd and Pacific, nearly identical to the one above at their 'L' Street location.  Jeff particularly liked that sign because of its uniqueness and how it was created. He said the design started based on the classic neon cowboy that Signworks built for Wolf Brothers Western Stores at 70th and Dodge Street. "Sortino’s wanted something similar," Jeff said  "The Sortino’s sign was so interesting, it had the pizza chef throwing the dough and it was lit in neon that pointed down to the restaurant. The sign was interesting enough to be featured in the documentary called “Neon – An Electric Memoir” that was produced by Signs of the Times' trade publication.

What will keep the sign industry healthy?

"Signage can be used as a marketing tool. Every company should have a sign that they're proud of that represents what they do.  A storefront sign--whether it’s a projecting sign, a wall cabinet, channel letters, a monument sign---is the most basic form of advertising and nothing can replace it or send a clearer message.  It’s the most cost-effective and pragmatic approach to identifying and marketing your business.  As long as we have brick and mortar buildings, signs will be necessary and it’s our job to stay on the cutting edge of technology and offer the end user the highest quality sign product available in today’s market.  That is and always has been our goal.”

Call Signworks today!

To learn more about how our team works and how we can work for you contact Signworks at 402-346-5447.

 

 

 

 

 

POSTED IN: What Makes Us Work