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Archive

10/9/2019
Signworks Uses Recycled Glass From Auto Windshields

9/26/2019
New Showroom Signage at Weatherguard Inc.

8/24/2019
Storage Mart

7/26/2019
What Makes Us Work: Heidi Claussen

6/13/2019
Methodist Mobile Mammogram Unit

5/31/2019
Signworks Connects with Completely Kids

4/25/2019
Building Signs in Omaha

4/4/2019
LaCasa West Project

3/21/2019
Nebraska Strong

2/27/2019
Building Signs in Omaha

2/25/2019
Signworks is Hiring an Estimator

2/18/2019
Signworks is Proud to Be Female-Led

1/27/2019
Building Signs in Omaha

1/21/2019
Is 2019 the Year for a New Sign?

12/21/2018
Building Signs in Omaha

12/16/2018
Capitol District Project

12/6/2018
Now Hiring—Sign Estimator

11/2/2018
Are Your Signs Ready for Daylight Saving Time?

10/26/2018
Wayne State School Spirit Signage & Graphics

9/19/2018
What Makes Us Work: Jason

8/16/2018
Reliable and safe sign service requires experienced and licensed sign operators.

8/2/2018
Building Signs in Omaha

7/5/2018
Signworks, Inc. in the News

6/28/2018
Business is important — family comes first

6/8/2018
Building Signs in Omaha

5/31/2018
Is Neon Back?

5/1/2018
Trust the Professionals at Signworks

4/30/2018
Building Signs in Omaha

3/20/2018
Signage Spring Cleaning

2/28/2018
Signworks Continues Equipment Upgrade with New Mimaki Printer

1/24/2018
Building Signs in Omaha

12/11/2017
Signworks Assists Revival of Business After Fire

12/4/2017
Building Signs in Omaha

11/10/2017
Burlington Rail & Commerce Building Testimonial

11/10/2017
Signworks Partners with Artist for Unique Wayne State Project

10/6/2017
Unique Diane's Tailoring Exterior Signage

9/29/2017
Building Signs in Omaha

8/16/2017
Back to School Signage

7/18/2017
Building Signs in Omaha

7/14/2017
Iconic Landmark Signage

5/15/2017
Another Reason to Work at Signworks

5/4/2017
Building Signs in Omaha

4/5/2017
Kiewit Innovation & Training Center Signage Testimonial

3/21/2017
"Legendary" Neon in Lincoln

3/8/2017
Signworks, Inc. – Proud to be Female Owned and Operated

2/6/2017
Unique, Stand-Out Signage for Metro Stars Gymnastics

1/18/2017
Building Signs in Omaha

12/23/2016
The Importance of Environmental Graphics

11/11/2016
Building Signs in Omaha

11/2/2016
Consistent Sign Branding at Marian High School

10/5/2016
Building Signs in Omaha

9/14/2016
Clarkson College Testimonial

8/24/2016
Building Signs in Omaha

8/16/2016
Host Coffee Service Testimonial

7/27/2016
Main Street Studios Testimonial

7/12/2016
Building Signs in Omaha

6/29/2016
The Importance of Brand Consistency

6/7/2016
Koley Jessen Testimonial

6/1/2016
A Historical District's Expansion in Midtown Omaha

5/11/2016
Re-Branding a Piece of History-Joslyn Castle

4/14/2016
Building Signs in Omaha

4/6/2016
Downtown's Coolest New Bar

3/11/2016
Welcoming OEA

3/10/2016
Prepping Your Business for CWS 2016

3/2/2016
Signworks Featured on the Channel 3 News

2/15/2016
Building Signs Omaha

2/3/2016
ICC Bowling Alley Featured in the OWH

1/21/2016
What Makes Us Work: Frank

1/11/2016
Signworks Featured in the Midland’s Business Journal

12/30/2015
Building Signs In Omaha

11/25/2015
Building Signs in Omaha

10/26/2015
Building Signs in Omaha

10/21/2015
Life Outside of the Cabinet

9/22/2015
Building Signs in Omaha

8/28/2015
Building Signs in Omaha

8/25/2015
Custom ADA Signage to Inspire Your Business

7/30/2015
Signworks Adds Vibrant Touches to Council Bluffs

7/10/2015
Signworks & Cubby's Downtown

6/26/2015
Building Signs in Omaha

6/9/2015
Signworks & the CWS

6/3/2015
The Cost-Effective Power of Professional Signage

5/27/2015
Signworks Visits the International Sign Expo

5/13/2015
Tattoo Testimonial

4/29/2015
Building Signs in Omaha

4/15/2015
Signs to Inspire Your Business

4/6/2015
Building Signs In Omaha

3/12/2015
Signworks Client Receives National Recognition

3/6/2015
What Makes Us Work: John

3/2/2015
Building Signs in Omaha

2/18/2015
Signworks and Popp Family to Add More Spice to One Pacific Place

2/9/2015
The Importance of Banners in Marketing

1/30/2015
Building Signs In Omaha

1/26/2015
Signworks Makes Its Mark on Highway 370

1/9/2015
Signworks Assists with Massive Blackstone District Expansion

12/23/2014
Building Signs in Omaha

12/17/2014
Brand Color & Paint Techniques

12/5/2014
Nostalgic Sign Renovation

11/19/2014
Interior Signage at Signworks

10/28/2014
Building Signs in Omaha

10/15/2014
The Accu-Bend Machine Revolutionizes Signworks

10/7/2014
Signworks in the News

10/2/2014
Environmental Graphics to Inspire

9/26/2014
Building Signs in Omaha

9/11/2014
Signworks in the News… Again!

8/25/2014
Building Signs in Omaha

8/12/2014
Signworks Makes the News

8/6/2014
What Makes Us Work: Pam

7/25/2014
What Makes Us Work: Rob

6/23/2014
11 Things To Consider When Purchasing A Sign For Your Business

6/9/2014
Building Signs in Omaha

5/9/2014
What Makes Us Work: Karen

5/1/2014
May your days...

4/25/2014
Neon at Signworks

4/22/2014
Everyday is Earth Day

4/15/2014
Building Signs in Omaha

3/19/2014
Signworks proud to team up with Heider College of Business

3/5/2014
Building Signs in Omaha

2/20/2014
Building Signs in Omaha

2/7/2014
Signworks plays role in greeting millions to Omaha

1/30/2014
More COR-TEN

1/10/2014
Signworking

1/3/2014
Building Signs in Omaha

12/11/2013
Building Signs in Omaha

11/25/2013
What Makes Us Work: Ric

11/4/2013
The Show Must Go On with a Smile

10/4/2013
Behind the Signs

9/20/2013
A Charming Union

9/12/2013
Since 1935

8/27/2013
A History of Neon

8/23/2013
Building Signs in Omaha

8/21/2013
What Makes Us Work: Bonnie

8/14/2013
Building Signs in Omaha

7/19/2013
Building Signs in Omaha

6/28/2013
Not your ordinary parking lot

6/12/2013
So long Roberts. Hello Hiland!

5/21/2013
What Makes Us Work: Jeff

5/10/2013
Signs of Progress

4/19/2013
Reclaimed Trees used for Main Identity Sign

4/15/2013
MBJ focuses on LED lighting

3/22/2013
Old Motel Sign Retrofitted as New Tattoo Studio Sign

3/6/2013
Silver Letters on Sterling Ridge

2/11/2013
Hello Again

1/16/2013
Environmental Graphics to Create a Mood

11/26/2012
A Nice Testimonial and Endorsement We Received

11/9/2012
Signworks--Major player at Aksarben Village

10/8/2012
A Sign Reconditioning Strategy

8/28/2012
For the Record

8/15/2012
Signworking

7/26/2012
Neon to LED--Optimize your sign

7/5/2012
Signworks in the news again!

6/27/2012
Alden's Vision Realized

6/6/2012
How to Make Brick Smile

5/18/2012
COR-TEN Steel for Signs

5/8/2012
The Reconnect

5/1/2012
A Time to Grow

6/23/2014

11 Things To Consider When Purchasing A Sign For Your Business

A basic sign displays your business name but a well-executed sign can serve as an advertisement around the clock and return endless return on the investment. Here are 11 advantages to ponder when making this crucial decision toward your ever-important first impression.

1) Location, Direction, Execution

Whether you’ve positioned your business for convenience, visibility, or both, that’s only half the battle. This is the time to put yourself in the customer’s shoes--literally!  Take a walk or a drive around your location.  What do people see? What direction do they come from? Are you located directly beside a road or far removed? Questions like these can give you insight on sign placement, prominence, height and style. For example, you can choose whether your sign is fastened to your building or entirely freestanding, such as a prestigious monument sign boldly occupying the lawn. The options are vast—and if you do the research, you’ll discover that there’s a perfect sign package for your business.

2) LED or neon?

If you decide to go electric with your signage (often a wise choice), think about the function. Are you seeking a look that’s clean or one that’s full of character? While LED is prominent in today’s market, neon, not surprisingly, has a timeless appeal. And while both options have their own advantages, LED (short for Light Emitting Diodes) is better suited for a professional look, such as on medical buildings or shopping centers, while neon tends to boast distinctness. In 2014, both forms are perfectly acceptable and malleable to your needs. At their finest, LED signs can present bold, modern, attractive motion displays, while neon can be impeccably handcrafted into a sign that carries an appeal of its own.

3) Message Centers

If you like the option, a sign can become an attractive digital landscape holding vast information. Electronic Message Centers, or EMCs, can hold attention longer, assist in your branding and help you further sell your product or essence. If you’re a bank, for example, a message center can rotate information ranging from home loan rates to recent deeds in the community. All businesses have relevant information—or attractive tidbits—that they can share. Fun facts, local time and temperature, community announcements, special offers, calls to action or otherwise, it’s a great way to harness traffic and engage passersby—rather than waste the opportunity.

4) Outdoor, indoor, or both?

Obviously, outdoor signs are used for marketing purposes or to direct visitors. They can appear on rooftops, awnings and walls; on the sides of buildings or vehicles, or hanging as banners. Think in three dimensions when it comes choosing a sign’s execution. A wise decision will pay off much better. But what about when the customer enters your business? That’s when indoor signage does the work. Whether hung from ceilings or attached to walls, signs can indicate a reception area, sell a product or direct customers where to go.

5) Channel Letters

A great way to boldly present your company name, this standard approach makes each letter of a name stand alone to form a greater whole. Several major businesses use channel lettering to not only enhance visibility, but ensure a sign that’s dependable and well protected as it’s often encased in sheet metal and lit from within. Channel letters, for instance, can be seen high up on hospitals or above the doors of department stores and other businesses who want to prominently display their name.

6) Iconic signs

In the hands of an expert sign company like Signworks, you will pursue a completely unique and ambitious presentation. Several businesses who go big and bold with their signage will effectively convert their sign into a much-talked-about and recognizable landmark. After all, everybody knows that local restaurant with the 15-foot neon sign, occupying its territory of a city like a flagship. A towering, totally original sign will blaze itself into the memory of all who see it.

7) Consider your regional weather and topography

Is your building hidden in shadows or tucked beneath trees—or is it prominently displayed under the sun? And when pondering outdoor signage options, you should choose one that can weather the worst of local storms. A banner will get whipped around by wind, but a sign professionally researched and installed will last a lifetime.

8) And speaking of weather, let’s talk materials

There’s a wealth of sign materials to choose from. Signs can be built with rust-resistant aluminum sheet metal. They can be as straightforward as adhesive vinyl or as eye-catching as neon. Other materials commonly used for lettering include metal, wood, plastic and foamcore. Lettering can also be engraved. There’s also a breadth of substrate options, which serve as the backing for lettering. Materials used for backing include plastic, paper, cloth, vinyl, wood, glass, foamcore and aluminum. Always inquire about optimum durability when considering the materials for your sign. Warranties may also be available—just ask.

9) Zoning issues, city overlay, setbacks and law

Cities often have specific regulations about what type of signs you can erect outside your business. An expert sign company will be familiar with local regulations as well as any variance that can be made to current codes. Good sign companies know how to manufacture a flawless sign—but great sign companies have the staff and expertise to deal with the city directly.

10) Always avoid the low bidder

It’s simple: you won’t get what you need with the low bid. So many companies tend to offer a low price and, as a result, under-deliver. As a business owner, it’s smart to get several bids, but it’s even smarter to scrutinize the low bid option. Underneath the facade, they’re likely to build and install a sign faster, but more poorly. Remember, your sign immediately reflects upon your business and it should be just as presentable to customers as your best salesperson. In a service-driven industry, a top sign company will openly answer your questions to explain their bid and avoid hiding unnecessary costs.

11) Common sense is king

Stand outside your business and think about what will set you apart from the rest. Look upon it as if you’re customer. Observe fellow businesses in town, including direct competitors. Notice how many of them blend in but more importantly, notice the ones who stand out. They did their signage right—because they did their research and hired the proper sign company.

The beauty of choosing great signage is that it feels exciting—not like a chore. After all, the result of a beautifully placed, beautifully designed sign is a spectacle that draws more people to your door while bolstering your pride of running a business.

signworksomaha.com | (402) 346-5447

POSTED IN: Neon, Message Center, Interior, Channel, What Makes Us Work